03 · Small business automation

Fix the process that should not still be manual.

AI-assisted development has made narrow custom software economically sensible in places where traditional software projects never were. The trick is solving the right small problem rather than automating the whole bloody business.

The starting point

Automate the expensive boring bit.

Small businesses often have excellent people spending too much time copying information, reconciling systems, maintaining heroic spreadsheets or repeating a process because the software they already pay for does not quite fit.

I focus on the narrow process that creates real friction, use the systems you already have where they are good enough, and build only what earns its keep.

You may be here if

Staff repeatedly copy or re-enter the same information between systems.
A spreadsheet has quietly become critical infrastructure.
A repetitive admin process is slow, error-prone or dependent on one person remembering every step.
Existing SaaS products are too generic, too expensive or still leave the important gap unresolved.

How I help

Map the process and find the smallest worthwhile automation boundary.
Connect the systems you already use instead of replacing them for sport.
Build lightweight internal tools, workflows, integrations and APIs.
Use AI where it genuinely helps — for extraction, classification, drafting or decision support — with a human in the loop where needed.
Deploy, document and hand over something the business can actually operate.

What good looks like

The annoying process becomes smaller, faster and less fragile. The solution is proportionate to the value it creates, and you are not left paying enterprise-software money to move a field from one screen to another.

Cost-conscious automation

Show me the repetitive bit everyone hates doing.

The best first conversation is usually about the process, who touches it, how often it happens and what it costs when it goes wrong.

Talk about your process